1. Leverage Partnerships

This was done very successfully by FanDuel, a fantasy sports startup. You can partner with key influencers, bloggers, or journalists who are already connected to your targeted audience. This strategy is especially helpful during the Indian Premier League (IPL) season when people are actively seeking this type of content.

2. Use SEO and Content Marketing

Just like Bleacher Report, you can utilize search engine optimization (SEO) strategies and content marketing to drive steady growth. Adhering to SEO principles such as keyword optimization will give your website a better chance of being found through search engines. Also, if your content is quality and attractive, it may be shared on social platforms bringing more traffic to your site.

3. Build a Community

Reddit, which started as a source for links and content sharing, has grown into a community of communities. Develop a space for IPL lovers to talk, debate, share and connect over their shared interest. This kind of engaged community is likely to grow organically by word-of-mouth.

4. Engage Through Social Media

Companies like Buffer have grown significantly through social media engagement. Make sure you’re engaging with your audience on platforms where they’re actively discussing the IPL, like Facebook, Twitter, and Instagram. Post regular updates about IPL matches, teams, rankings, etc.

5. Data Analysis and Personalization

Data-driven decision making has been the core for the growth of startups like Kickstarter. Analyze the behavioral data of your users and provide personalized content based on their preferences. This can help in retaining the users in the long run, thus aiding to the growth of the website.

6. Gamification of Content

Fantasy leagues like DraftKings have leveraged the power of gamification as a unique growth strategy. You could offer fantasy games related to the IPL where users have the chance to create their own teams and win prizes. This will not only increase user engagement but also attract more users to your website.