1. Define Your Ideal Candidate

Broadly define your ideal candidate depending on the product or service your startup offers. For example, a SaaS startup might look for candidates who have an understanding of software products, tech-savviness, and excellent soft skills.

Example: Airbnb specifically looked for experienced sales candidates who could convey the benefits and unique value proposition of their disruptive business model.

2. Utilize LinkedIn and Recruitment Platforms

Leverage LinkedIn and recruitment platforms to find potential candidates. You can use the platform’s search features to find people based on their current job, past experience, and qualifications.

Example: Slack actively utilized platforms such as LinkedIn and AngelList to seek out suitable candidates for their sales team.

3. Offer a Competitive Compensation Package

Creating attractive remuneration packages is a great way to attract top talent. This can include base salary, commissions, bonuses, and/or stock options.

Example: Dropbox notoriously made competitive offers to their sales staff, including equity in the early-stage business.

4. Network at Industry Events

Industry events, meetups, lectures, and seminars are excellent platforms to meet industry professionals and find potential employees.

Example: As a startup in its early days, Uber was famously present at various networking events to reach out to potential sales team members.

5. Leverage Employee Referral Programs

Use your current employees’ networks to find new candidates by creating an employee referral program.

Example: Google’s ‘Googley Referral Program’ encourages employees to tap into their network and recommend suitable candidates.

6. Early Training and Mentorship

Providing on-going training and mentorship provides candidates with a clear path for professional growth and better understanding of the product/service, leading to better sales conversion.

Example: HubSpot invested in continuous training and mentorship, leading to a highly effective sales team.

7. Utilize Specialty Recruiters

Specialized recruiters have access to a wide talent pool and have in-depth knowledge of industry demands, roles, and expectations.

Example: Salesforce has often used specialty recruiters to find the right talent for their sales team.